IT4Fashion Innovation Award:
Create Business
of Your Dream


Startup Challenge Finalists

Thank you to all teams who participated in the 2018 IT4Fashion Award!
The EIGHT finalists of this challenge have been chosen from more than 50 applicants and competed against each other in the pitch session on April 19. The finalist teams are listed below.


Evo Pricing
Italian Artisan

If you represent one of this company, you have the possibility to present your pitch elevator on April 19th during IT4Fashion conference. Please register to the conference, through the following link: IT4FASHION REGISTRATION

About the Award

The IT4Fashion Innovation Award is a call to Innovation aimed at existing companies and start-ups who have a technology or product which has the potential to widely disrupt the world of fashion. Applications are open now and you can submit until April 6th, 2018. The best start-ups, selected by an expert panel of industry leaders, will have the chance to meet face-to-face with leading investors, world-class fashion & retail brands as well as gain visibility and a development package. Simply put, it will take you to the next level.

Who is it for?

The IT4Fashion Innovation Award is the Call to Innovation for all startups and young companies involved in studying and designing intelligent solutions to problems that manifest themselves within the fashion and retail industries. The aim of our call to innovation is to select those solutions which offer the most disruptive, innovative business opportunities and which which are ready to scale internationally. Companies must be categorised as ‘market ready’ and have an innovative digital or technological solution on offer.

Why Submit?

Participating start-ups and teams have the chance to be involved in a world of innovation, including support in business development, marketing and fundraising, with the winners gaining (among much else):
Meetings with c-level executives of named fashion brands and retailers.
Meetings with c-level executive investors
Visibility at several top industry events organized by IT4Fashion
Pitch elevator  in IT4Fashion plenary session (in front of around 500 people representing a huge number of well known fashion companies)


Who can apply to IT4Fashion Innovation Award?

The call to innovation is aimed at start-ups and existing companies with innovative projects to develop within the fashion/retail digital sphere. Companies must be categorised as ‘market ready’ and have an innovative digital or technological solution on offer.

How is my intellectual property protected?

If you already have a patent for your project or software you are protected by the relevant legislation. Otherwise all information submitted as part of your application to IT4Fashion Innovation Award is treated as non-confidential.

Who is behind the IT4Fashion Innovation Awards?

The IT4Fashion Innovation Award is created by IT4Fashion and promoted by Logislab, a University of Florence laboratory, based in Florence, Italy as well as by a series of other sponsors and partners as detailed on our PARTNERS page.

What do IT4Fashion do with the proposals?

Your application and proposal will be kept in our secure online systems then evaluated by a board of experts chosen predominantly from the fashion, retail and ICT sectors. The best applications will then be evaluated by our board of judges and the applicants will be asked to pitch their ideas in front of an audience of investors and industry players at international events.

How are proposals evaluated?

Proposals are evaluated according to fixed criteria (including, but not limited to): current state of the project, scalability potential, potential to disrupt, perceived need by fashion brands, capabilities, vision and expertise of the applicants and the project.

When will I receive feedback?

You will receive an initial email confirming your submission then successful applicants will hear from IT4Fashion by April 2nd, 2018 to pitch during IT4Fashion event on Aprl 19th, 2018.

How do I submit my application?

Simply complete the online form here and upload any relevant documentation through our portal.

How much does it cost?

There is no fee charged for taking part in the IT4Fashion Innovation Award.

Focus Areas

We are focusing on young and dynamic companies, that are currently preparing to scale, but we will also consider blue-sky concepts with (just) a great business plan.
We are especially interested in fashion and retail-orientated digital projects.


Riccardo Verdoia
Riccardo Verdoia
‎CFO & Operations
Leonardo Raineri
Leonardo Raineri
Innovation Manager
Enzo Greco
Enzo Greco
Stefano Molino
Veronica Tonini
Veronica Tonini
CSR Coordinator
Gianpaolo D’Amico
Head of Communications
Giusy Cannone
Giusy Cannone
Managing Director
Sergio Scornavacca
Sergio Scornavacca
Director, Industry & Consumer Market Lead
Rinaldo Rinaldi
Scientific Director
Romeo Bandinelli
Research Fellow
FTA logo
Fashion Technology Accelerator
bnl 4x4
Gruppo BNP Paribas
Indra Company
Logislab quadrato
University Laboratory